I’m guessing this isn’t the first time you’ve tried to grow your Instagram account. The first thing I want to say is that if you’ve failed to grow your Instagram account in the past, it’s not your fault. There’s a lot of information out there and tons of different tactics, and that can be so confusing… And really overwhelming! Many times, that information overload prevents you from being successful. It’s okay. That’s normal with information overload. It’s not your fault!
If you’ve felt really frustrated that you haven’t been able to successfully grow your Instagram account in the past, and you’re afraid you’ll never be able to… I want to put those fears to rest. You totally can! You just need the right person with the right strategy to explain it to you.
Maybe there are people in your life who tell you it’s impossible to grow your Instagram account… Or maybe they don’t want you to grow your Instagram account. Maybe those people don’t want you to use Instagram to build your own business because they want you to play it safe and get a “mainstream” job with a predictable paycheck.
I’m here to tell you that they’re wrong. You can grow your Instagram account and your business! Those people have their own reasons behind wanting you to think that you can’t, but it’s not true.
There are certain things that people do on Instagram that sabotage their success and prevent their accounts from growing. But I’m not going to let you do those things. I want to show you the exact opposite – what to do to virtually guarantee your Instagram account will grow!
So that’s why we’re here today. That’s what we’re going to do! I know you have a dream to grow your Instagram account and your business, and I want to show you how to make your dream into a reality.
My goal is to help two types of people.
For those who are just getting started on Instagram, you’ll get a cohesive strategy that allows you to hit the ground running and immediately start off with a strong, consistently growing Instagram account.
For those who already have an established Instagram account, you’ll get a strategy that immediately improves what you’re currently doing and takes your Instagram account to the next level.
So here’s what I want you to know…
The BEST way for you to grow your Instagram account (and business!) is through posting less often and making sure those posts are high quality content and…
The BEST way to learn how to do that is through Bizstagram.
I started my Instagram account in 2013, right before I decided to try blogging full-time. About half of my Instagram revolved around my food blog (aka my new business!), Amy’s Healthy Baking… And the rest was whatever was happening in my life. I posted all kinds of random stuff! Store-bought cupcakes, family vacations to Lake Tahoe, scorecards from baseball games, ice cream from girls’ nights, selfies with other bloggers at baseball games…
But a little over two years ago, something changed. I made an intentional decision to use Instagram to grow my business. In 2016, my account grew by 10,000 followers. In 2017, my account grew by 10,000 followers again. So far in 2018, my account has already grown by over 15,525 followers.
So here’s the story of how that happened…
I didn’t set out to start my own business. I never even thought about starting my own business until… About a year after I walked away from my previous job.
I studied chemistry in college, finished at the top of my class, and enrolled in a graduate school organic chemistry program. My intent was to enter the pharmaceutical industry. I planned to work on developing medicine that would cure cancer.
But while standing in the lab, fully dressed in a white lab coat, bright purple gloves, and safety goggles… I realized I dreaded coming into work. Instead of feeling excited about learning new chemistry topics, the way I had as an undergraduate, I woke up each morning thinking, “Ugh… Another day in lab. How many days until the weekend?”
I found myself daydreaming about baking… About the cookies and brownies and muffins and cupcakes I wanted to make on the weekends… About how I’d photograph them and share the recipes on my little hobby blog…
One day, when I couldn’t take that pit in my stomach anymore, I walked into the head advisor’s office. Although my insides were trembling, I tried to hold my voice steady as I stated that I was leaving my chemistry job.
I woke up the next morning feeling so light and free. No more chemistry! Baking all day! Hooray!
I realized I needed to make money from my little blog. I needed to transform it from a hobby into something profitable if I didn’t want to go back to chemistry.
I set up ads on my site to bring in money, but their payments depended on the number of visitors that came to my blog. They typically paid $3 to $10 per 1,000 visitors… Which meant I needed a lot of traffic.
So I turned to social media. I set up Pinterest, Facebook, Instagram, and Twitter. I focused on the first two because those were the most popular “traffic drivers” for food bloggers.
That worked really well! Soon, my blog made its first $100… Then $200… The $500… Then $1,000… And my income kept climbing and climbing, thanks to social media.
A year after I walked away from chemistry, I was making a few thousand dollars each month. That’s when I realized I had accidentally started my own business, just by making my blog profitable. I was so excited!
Pinterest and Facebook changed their algorithms. My Pinterest visitors dropped by 40% and Facebook by 90%, nearly overnight.
I started freaking out. My palms were sweaty, the blood rushed to my head, and I felt a little nauseous. What should I do??
I turned to the only thing left…
I turned to Instagram. I developed a new strategy, tested it out, made a few tweaks… And then the opposite thing happened.
My followers, likes, and visitors to my blog soared—almost overnight!
My business was thriving, my income was increasing, and I felt on top of the world.
Would you like to feel like that, too?
Then keep reading to learn my 3 Instagram secrets…
Secret #1: How Posting Just ONCE a Day Increases Your Instagram Followers!
For a few months, I tried some of the Instagram growth tactics I had read about on the internet. One of those tactics was posting multiple times a day.
Many different “Instagram gurus” preached that posting multiple times a day (anywhere from 2 to 6 times!) would make your Instagram account grow faster.
Well, that was definitely me… I really wanted my Instagram account to grow!
So I started posting twice a day.
But in order to do that, I spent my entire Saturday afternoons picking the next week’s worth of posts. That meant 14 photos, 14 captions, 14 sets of hashtags… But even though it took three times as much work as posting just once a day, I kept doing it. I really wanted to grow!
When the time came to post, I was usually busy doing something else… Usually, I was in the middle of mixing up a recipe, stopped to post, and forgot what ingredient I was supposed to add next. (I accidentally added twice as much salt to a few different recipes… Oops!)
After a few weeks of collecting data about my followers and blog visitors from Instagram, I nearly cried.
I saw zero increase in anything… Except my stress level.
That went up by about 400%. I was stressed and overwhelmed all of the time… For nothing.
So I switched back to posting once a day, and I developed my own strategy.
I would only post my very best, top-quality photos. I would carefully write each caption, making it nearly impossible for my followers not to hit the “like” button underneath my posts.
And with a few other tweaks, I nearly jumped out of my seat in excitement a few weeks later.
My followers, likes, and Instagram blog visitors had all increased—just from posting once a day!
And that led to my business and income increasing as well. I twirled around my kitchen in excitement, grinning from ear to ear. I felt on top of the world!
Would you like the same results? Would you like to feel as excited as I did?
Secret #2: How to Spend Less Than 30 Seconds Posting to Instagram (and NEVER Miss a Post!)
There’s another part of my Instagram story… There were a lot of days where I nearly forgot to post!
I’d climb into bed, open my phone to turn on my alarm… And realize I had completely missed that day’s post!
I’d rush to my computer, grab the first photo I saw of that recipe in my big ol’ file of photos, and email it to myself. I’d download that photo attachment on my phone, hurriedly open Instagram, type out a quick caption, hit post…
And collapse into bed, completely disappointed and frustrated and angry with myself.
How could I nearly forget? Was I jeopardizing my business with my rushed, slightly haphazard, not-exactly-my-best posts??
I cringed inside as those questions floated through my head…
But then I remembered what we used to do in graduate school.
Each week, our professor held small “subgroup meetings” in his office. Three or four of us would go at a time. We presented the research we did the week before, the results we saw, and what we planned to do the upcoming week.
Although I wasn’t doing chemistry anymore… I could hold blogging subgroup meetings by myself!
So at the end of each week, I set aside time to plan my Instagram posts. I set up a special Instagram photos folder on my desktop, so each photo would be easy to access. I typed out each photo’s caption and set of hashtags.
And most importantly, I set a daily reminder on my phone telling me when to post!
From then on, I never missed a post… And with everything planned in advance, I spent less than 30 seconds posting on Instagram each day!
I felt so relieved—and I felt really excited when I saw my posts started to do much better! More likes, more followers, more blog traffic, more income… All because I put in the time and effort ahead of time to craft high-quality Instagram posts.
My new “Post Less, Post Better, Grow Faster” strategy was working! So I tried to make a few little tweaks to improve it even more… And I saw major success.
Would you like to see the same success? Would you like to grow your Instagram account and increase your business?
I just mentioned I made a few other tweaks to my once-a-day “Post Less, Post Better, Grow Faster” strategy…
And I’m about to share the most important one with you!
Secret #3: How to Grow Your Instagram Account Even After the Algorithm Change!
When Instagram first started, it used a chronological feed. The most recent posts appeared at the top of your home feed screen. They were shown in descending time order, with the least recent posts at the very bottom, where you had to scroll forever to see them.
With my first strategy, I posted right before I went to bed. That way, my photos would be the first ones people saw at the top of their feed when they logged into Instagram in the morning.
That worked really well! My photos started getting more likes, and my account started getting more followers.
Instagram changed its algorithm.
Instagram switched to a “smart feed,” which meant it showed the photos it thought you’d find most interesting at the top of your feed.
And just like that, my account stopped growing as quickly. It felt like a snail could move faster than my account could grow some days!
So I modified my strategy. Instead of posting right before bed, I started posting midday when my followers were most active on Instagram.
Almost overnight, my followers, likes, and comments soared… Along with the visitors coming to my blog… And along with my business and income!
My account has continued to grow more rapidly than ever before. Every day, my follower count increases. Every day, thousands of people are liking my photos. Every day, Instagram sends lots of visitors to my blog.
I’ve even had many different companies approach me to collaborate, just because they saw and loved my Instagram account!
Would you like that same Instagram and business growth?
Are you feeling excited learning all of this?
Or… Are you feeling a little overwhelmed because we covered so much?
Either feeling is totally fine—and completely normal!
There’s still so much more I want to teach you about growing your Instagram account and business… But it’s nearly impossible to cover that all by email, so I’ve set up a special package just for you!
Here’s what you’ll get…
Bizstagram 6-Week Course (worth $697). Each week, I host a live lecture on the topics below. When the lecture ends, the recorded lecture video will be uploaded to your Bizstagram membership dashboard, so you can watch it again later – or for the first time, if you missed it live!
Week 1: Building a Strong Foundation. Setting up your business profile, creating a stellar bio that makes fans follow your account, and crafting your ideal audience gravatar.
Week 2: Photography Composition. The 8 classical photography compositional elements, how to apply them, and creating strong, beautifully composed photos.
Week 3: Editing Photos. A deep dive into Lightroom and its editing tools, creating your own presets, and how to get the perfect crop for Instagram.
Week 4: The Text Side of Instagram. Crafting compelling captions that get followers to like your photos, best practices for hashtags, and an in depth look at comments.
Week 5: Planning and Tracking. How to create a content calendar that gets results, what analytics you should be tracking (and how to track them!), and what to do if your post “fails.”
Week 6: Hiring an Assistant. How to find, interview, and hire an assistant that you can trust with your account’s continued growth.
Bonus Materials (worth $997). I’m giving you my Bizstagram lecture slides… worksheets… homework assignments (they’re fun, I promise!)… my own tracking spreadsheets… my three-part assistant application process… and an invitation to our exclusive Bizstagram Facebook community!
Personalized Q&A Videos (worth $397). If you have a question that wasn’t answered with the Bizstagram lectures, you can send it my way. Each week, I record a new Q&A video answering all of those questions to share with you!
Step-by-Step Scheduling Tutorial (worth $297). I record my entire process of scheduling my Instagram posts, from start to finish! You’ll see exactly what free tools I use, and you’ll be able to immediately implement my same scheduling process with your own account.
Lifetime access (worth $497). You get lifetime access to both Bizstagram and our Facebook community! That means that whenever I update the course or add new materials, you get those for free!
Maybe you’re having some doubts. Maybe you aren’t sure if this is right for you… Or if you can follow through with this course.
So I’m sharing some of the most common questions I’ve received below!
Q: I already post once a day… And my account is not growing.
A: That’s awesome you’re posting once a day! In Bizstagram, I’ll show you what else to do to take your account to the next level.
Q: Don’t you have to pay to boost content to grow your Instagram account?
A: Nope! I’ve never paid Instagram to boost my posts. Ever.
Q: What about using IG stories, geotagging, etc to grow your Instagram account?
A: Not always necessary! I’ve never seen extra growth with geotags… And I post to my IG stories maybe once a month.
Q: Don’t you have to comment on tons of accounts to grow your Instagram account?
A: Nope! I’ve tried that… And it rarely resulted in extra followers.
Q: I’m absolutely horrible at scheduling and planning ahead…
A: I was too! But now, I just set aside a bit of time on Friday afternoons. And I’m giving you my scheduling system for FREE!
Q: I never remember to post, even when I plan ahead.
A: I set a reminder on my phone that repeats daily. When it goes off, I log in!
Q: Aren’t paid scheduling tools are the only way to plan ahead?
A: Definitely not! I don’t pay for ANY scheduling tools, and I plan at least 1 (if not 2-3) weeks in advance!
Q: Don’t I have to email myself a picture to get it on my phone so I can post it?
A: Nope! I find that time-consuming and annoying. I’ll give you an easier way!
Q: I’ve already tried changing when I post, and I haven’t seen any positive results.
A: Every account is different, but I’ll teach you how to figure out the best time to post for your account!
Q: I already post around midday, and I haven’t seen any positive results either.
A: See what I said above? I’ll teach you how to figure out your best time!
Q: What if there are NO good posting times for me?
A: I promise there are! And I’ll teach you my exact method for determining when that is for your account!
Q: What if the Instagram algorithm changes again?
A: You get LIFETIME access to Bizstagram, including all future updates! If the Instagram algorithm changes, you’ll be the first to know if you need to do anything differently.
Q: I’m not tech savvy. I can’t use the tools you include.
A: In Bizstagram and the supplemental tools, I’ll walk you through exactly how to use them with easy step-by-step videos!
Q: Homework?? I thought I left that behind in high school…
A: It’s fun! The assignments implement what you learn each week so you feel confident in what you’re doing!
Q: A gravatar?? What’s that? How do I find mine?
A: That’s fine! We go over that in detail in Week 1. By the end of that, you’ll know exactly what to do!
Q: My account is so small. I don’t need an assistant!
A: You get LIFETIME access to Bizstagram, so you’ll have this information in the future… Because your account WILL grow!
Q: I’m embarrassed that I’ll have silly questions.
A: There are NO silly questions! None whatsoever. I’m happy to answer any questions you think of!
Q: What if I’m the only person with questions?
A: I’ll still answer your questions – don’t worry!
Q: What if I can’t watch the lectures on time?
A: That’s fine! I wait until the end of the week to do each Q&A video, so you have plenty of time to submit your questions.
Q: What if I have questions after the course ends?
A: You get LIFETIME access to our Facebook group, so you can still ask your questions and get answers there!
Q: I’m not tech savvy. I’m easily overwhelmed!
A: You don’t need to be tech savvy to use my scheduling tools! You’ll see what I do step-by-step, so you won’t get lost.
Q: Do I have to schedule 2 weeks at a time, too?
A: No! I recommend at least 1 week to save time, but even scheduling a few days at a time will work.
Q: I already have a scheduling tool that I use.
A: That’s fine! But if you’re paying for that scheduling tool, I’d love to show you my system to save you some money!
Q: Are your tools compatible with my computer / phone?
A: Yes! Each tool I use in my scheduling process has Mac and Windows versions.
Q: I don’t use Facebook very often, if at all…
A: That’s okay! I’ll still update you by email, too.
Q: Is it a public Facebook group? Can anyone join?
A: No, it’s a private group just for Bizstagram students. You get exclusive access!
Q: Will you charge me for future course updates?
A: Nope! By enrolling today, you get lifetime access… At NO additional costs to you!
Q: Really? You mean it? Pinky promise?
A: Yes!! Lifetime access the moment you enroll. Pinky promise!
Q: What if Bizstagram doesn’t work for me? Do you have a refund policy?
A: I offer a 30-day money back guarantee. Just send me proof of your completed homework assignments, and I’ll refund your enrollment fee!